Of particular concern is “ #catfishing” - a term used to describe when someone uses a fake persona to lure someone in for attention, to create a false relationship, or to #scam. In 2022, there were 366 million users participating in this $2.86 billion industry. Some of the biggest players in helping foster online relationships include eharmony, Match, Tinder, Aisle, Badoo, Bumble Inc., Coffee Meets Bagel, Fruitz, happn, Hinge, OkCupid, Plentyoffish Media Inc., QuackQuack, and TrulyMadly - just to name a few.īut as the industry grows, so do the many stories of scams and lies. #OnlineDating has experienced explosive growth.
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